SINCE THE VERY END OF THE XX CENTURY THERE IS A NEW FORM OF COMMUNICATION REPRESENTED BY THE TREND MAGAZINES. THE LIMITS BETWEEN FASHION, ARCHITECTURE, ART OR TECHNOLOGY APPEAR BLURRY. IN THIS CONTEXT, THE AUDIENCE TENDS TO APPRECIATE MORE THE ENVELOPE THAN THE CONTENT ACCEPTING A GROWING NUMBER OF GENRES OF COMMUNICATION UNDER THIS NEW IDIOM.

USING THE COMPREHENSIVE CONCEPT 'THE SKIN' FOR THE INTERNATIONAL FESTIVAL OF CONTEMPORARY ART IN BARCELONA BAC! 04 I THOUGHT WAS INTERESTING TO CREATE A MAGAZINE ABOUT THE SKIN CANCER, USING THE SAME FORMAT AS WHATEVER ‘TRENDY’ MAGAZINE WOULD USE.